Sales Vs Marketing

Sales Vs Marketing

Talking about Sales and marketing, there is a joke that Sales is from Mars and Marketing is from Venus. It means that sales and marketing is something different.

Why is that happen, because Sales and Marketing play with different sets of rules. Sales are quota and bottom-line driven, where success can be easily measured through the number of closed deals. While in Marketing, nebulous terms like ‘impressions’ and ‘website traffic’ are too often used to benchmark results.

Frequently Marketing says that it's exceeding its lead generation goals while at the same Sales is wondering why they aren’t getting enough good leads.

However Sales and Marketing have the same highlight about generating revenue for the organization.